April 2010

In 2011, Cosmesur Beautyworld Buenos Aires will take a new path.

As organizers of the top international integrated-beauty trade fair in the Spanish-speaking Americas, we have perceived changes in the market. Thus, we have stopped to check the shifting needs the event should meet.

In the last seven years we have faced the challenge of making Cosmesur Beautyworld Buenos Aires an international event that would lure all lines of business in this industry and become part of the international calendar. We have definitely achieved this and much more, as the City of Buenos Aires has become as the most important destination in Latin America for businesses in the beauty, cosmetics, aesthetics, hair-styling and perfume-making industries.

More than 1,000 local and foreign exhibitors have joined the fair, as they trusted that it was the ideal venue to show themselves and their news in products and services. Likewise, 271,212 professional visitors have attended the exhibition, excited to find about the latest trends in each edition of the show.

We are deeply thankful for the support and trust that you have shown us throughout the years.

For this reason, we believe it necessary to take a break to project ideas that lay out an event according to the market’s current needs.

We are aware that you will be surprised at this decision. But, we rely on our motto: “we believe in service” and consider that we should raise the bar to give you the very best. We intend to bring a fresh touch to this prestigious exhibition, which has become the traditional,
most expected event in Buenos Aires for this industry.

We expect to continue to work together to promote the beauty industry in Buenos Aires. We can undoubtedly find a new path for Cosmesur Beautyworld Buenos Aires to keep on shining in the future.