September 2009

Cosmesur Beautyworld Buenos Aires 2009 attracted more than 120 companies and 38,000 visitors

Amazing shows, contests, competitions and several special events

Once again, Cosmesur Beautyworld Buenos Aires has been the most important event of the beauty, cosmetics, aesthetics, hairdressing and toiletries industry. The fair had 121 participating companies of the sector that exhibited their most recent innovations in terms of products and services and the newest treatments for the beauty industry. 

The 15,000 square meters the fair had were divided in sectors by product groups in order to ease the visit of more than 38,000 national and international visitors that attended the fair. Cosmesur Beautyworld Buenos Aires Manager, Mr. Ezequiel Gorbarán, was very pleased with the results achieved and said: "The companies trusted in Cosmesur Beautyworld Buenos Aires 2009 to be the great shop window to present their products. This is undoubtedly the key to remain and not going unnoticed in critical times. On the other hand, visitors have accompanied us, thus confirming once again that this is the best event for updating regarding the sector offer and new trends.”

Simultaneously to Cosmesur Beautyworld Buenos Aires 2009, there were several special events that gave prestige to the three-day fair.

On Saturday and Sunday, the 4th International Matchmaking Program of Cosmetics organized by Indexport Messe Frankfurt and Fundación Export.Ar took place. There were in total 130 meetings among 30 local companies that took part in the event and 7 foreign companies coming from Bolivia, Chile, United Arab Emirates, Guatemala and Peru.

The 3rd Argentine Contest of Sculpted Nails also took place and was centered in nail decoration: natural or sculpted. During the competition, the participants were cheered by a great number of professionals that paid close attention to their techniques. Creation was free and several materials such as color acrylics, strass, feathers and other relief elements were used. The winner was Judith Rodríguez.

The Argentine Federation of Hairdressers and Related Associations (FAPYA) organized the 49th National Contest of Hairstyle and Color for Women and the 4th National Contest of Hairstyle and Color for Men. There were participants from all parts of the country and a national champion of year for each of the categories was elected. The awarded professionals were Jorge Luis Cruz and Sergio Fernández, respectively. An alert and critical audience attended the competition and enjoyed this great show of hairdressing in which Yanina Olima was also elected as FAPYA Queen 2009/10.

At the same time, Intercoiffure Argentina, a prestigious organization that gathers the greatest women hairdressers of the world and whose headquarters are in Paris, offered several demos carried out by the most renown Argentine and worldwide hairdressers. The presidents of Intercoiffure Chile and Intercoiffure Brazil were present, among others.

There was also a new edition of Copa Nueva Generación organized by Alta Capacitación Profesional (ACP); Heburn, Dr. Duval and Exel. The traditional demo of techniques and skills on masotherapy and makeup had two main activities. The Makeup Contest, which had four different categories: Brides and 15 years; Party and Evening Makeup, Body Painting and FX Special Effects; and the Masotherapy Contest in which masotherapist's appearance, his/her posture, aesthetics in development, uniform and constant rhythm in the massage, contact harmony and technique quality were assessed. Besides, ACP Academic Director, Mrs. Elsa Álvarez, gave a workshop in Teatro Abierto. 

On the fair first day, the director of Pont Ledesma Make Up Studio, Juan Manual Pont Ledesma, dazzled the audience with a fantastic show in which 10 models paraded with superb dresses and showed different makeup trends. The audience enjoyed this parade and gave a loud applause to congratulate on the quality and outstanding work of the makeup artist.

Nuevo Mega Las Margaritas and BABYLISS-PRO presented the prestigious hairdresser Oscar Colombo, who gave a show in which he taught techniques and methods that set the trend in the current hairdressing activity. It was a moment really appreciated by professionals that could discover some of the greatest secrets given by one of the undisputed referents of national and international hairdressing.

Finally, in Espacio Beauty, some exhibitors gave different workshops related to aesthetics and beauty such as: Use of pulsed light; Makeup alternative show; Radiofrequency - IPL; An innovative system to sculpt and make acrylic and gel nails; The color of light and accessories in makeup; Theory and demo of corrective or therapeutic makeup and Intensive treatment for stretch marks; among others.

Exhibitors have been really pleased with this edition of Cosmesur Beautyworld Buenos Aires. Some of them said:

A.R. NOVAL
Person in charge, Patricia Noval
“Once again, we are part of the exhibitor’s staff of Cosmesur Beautyworld Buenos Aires. We are very pleased of taking part in this edition, (...) of being able to discover new and potential dealers and, why not, customers and students of the company. (...) 
We hope to be here in next editions."

EXEL 
Communications and Institutional Marketing, María Alejandra Fraser
“We are very happy to take part in this new edition of Cosmesur Beautyworld 2009. (…) we are really surprised, in relation to other events that took place this year, by the attendance of many people from Latin American countries. (...) Since our company exports its products to 22 countries from 4 continents, this enables us to have a direct contact with these customers, as well as with dealers from the interior of the country. This is the most known exhibition in terms of cosmetics and beauty, mainly for the hair sector. (...) This year Exel biocosmetics in Cosmesur Beautyworld presents three of its new products (…) Another characteristic of this fair, not found in others, is that gathers aesthetics professionals and general audience (…) This way, we can measure our brand positioning (…).”

FIORELA
Person in charge, Francisco Mangiafave
“We are devoted to aesthetics products; we are equipment producers and manufacturers. This year I have been pleasantly surprised by the aesthetics part compared to previous editions of the fair. Our firm is really pleased. We hope (...) to be again next year in Cosmesur Beautyworld Buenos Aires (...) “

GAMA 
Commercial Manager, Mariano Cafozz
“We are another year in Cosmesur Beautyworld supporting this great event for all hairdressing professionals. We are presenting some news: a new super compact hairdryer 3.0 and a vera ceramic hair iron. Besides, Gitano and Tony Martin take part in the event and they are the specialized technicians that have worked jointly with GAMA for many years. For us this is a place to do business, present new models to the customers and launch in this three-day event all the news to the professional market." 

LACA
Commercial Manager, Humberto Campos
“I would like to thank Indexport Messe Frankfurt the opportunity to take part in this important exhibition. For us, this is year after year a very positive fair. It is visited by many people of different sectors. Our goal in LACA is to make our company known not only by the quality of our products but also by the quality of our courses. (...) We receive a great many visits that gratify us. We aim to improve everything, and we believe Indexport Messe Frankfurt also shares the same idea with us. We will try to continue supporting each other."

MILA MARZI
Director, Paola Blanco
“Once again, we are present in Cosmesur Beautyworld Buenos Aires. For 14 years we have been taking part in this fantastic exhibition. We are showing the latest news of the season for offering professionals the necessary tools to meet the needs of the current market. (...) We are very proud of being part of the fair and we trust in our country as a local company. (...)"

OZONA PATAGONIA 
President, Ricardo Grinszpun
“We are a company from Bariloche that develops typical products of our region with a strong regional identity and based in a way to do cosmetics we name gourmet cosmetics. (...) Being in Cosmesur Beautyworld Buenos Aires is a very important experience for us. This is the second time we take part in the fair as exhibitors; we have already taken part in matchmaking programs. Both in the matchmaking programs and in the exhibition (…) we have found a really interesting opportunity, not only in the internal market but also in the foreign one. This enabled us to export our products to other countries in no time. We also found as qualitative advantage, the possibility to spread and position our brand from the advertising of Cosmesur Beautyworld Buenos Aires in mass media. I believe we have appeared in Infobae, and we will also appear in Página 12 and La Nación online this week. Yesterday, there was a full-page article in Clarín newspaper, thus we are receiving 100 mails per minute approximately. Therefore, we are really pleased of being here once again. This experience was very successful for us and we hope to meet all our colleagues and Indexport Messe Frankfurt staff next year."

Our energy is now driven to the organization of the next edition of Cosmesur Beautyworld Buenos Aires that will take place on October 2-4, 2010 in La Rural Trade Center.

Beautyworld worldwide:

• Germany: Beautyworld, Frankfurt am Main, 30 January – 1 February 2010
• Japan: Beautyworld Japan, Tokyo, 17 – 19 May 2010
• UAE: Beautyworld Middle East, Dubai, 1 – 3 June 2010
• Argentina: Cosmesur Beautyworld Buenos Aires, 2 – 4 October 2010
• India: Beautworld India, Mumbai, 4 – 6 October 2010
• Japan: Beautyworld Japan West, Osaka, 25 – 27 October 2010

About Messe Frankfurt
With a turnover of 436 million euros up to November, 2008, Messe Frankfurt is the most important fair organizer in the world. The company has a world staff of 1,400 employees. The Messe Frankfurt Group has a global network made up by 29 subsidiaries, 5 branches and 48 international partners for the commercialization of their events, thus being present in more than 150 countries. The events "made by Messe Frankfurt" are carried out in more than 30 places around the world. In 2008, Messe Frankfurt organized more than 100 fairs and commercial exhibitions, of which more than a half took place out of Germany.
Messe Frankfurt Trade Center has 578,000 square meters, nine pavilions and an adjacent congress center. The fair company belongs to the State, since the city of Frankfurt del Meno is owner of 60% and the federal state of Hess owns the other 40%. 
For more information, please visit our website www.messefrankfurt.com

About Indexport Messe Frankfurt
Founded in 1990, Indexport is a services company, specialized in market access. As from 2003, and with the stocks acquisition by the German company, Indexport changed its name to Indexport Messe Frankfurt, thus becoming the Argentine subsidiary of the leading company in the organization of professional exhibitions worldwide. The aim of the fairs is to promote actual business meetings that foster regional markets, encourage the internal market and urge the technological development in each area.
At present, the event portfolio of Indexport Messe Frankfurt includes: Automechanika Argentina, BIEL Light+Building, BISEC, Cosmesur Beautyworld Buenos Aires, ExpoFerretera, Hair&Beauty Buenos Aires, MetalExpo, Seguriexpo Buenos Aires, Tecno Fidta and many congresses.
For more information, please visit: www.indexport.com.ar